Live streaming is a powerful marketing tool that can keep your audience engaged, attract new customers, and even collect contact information for lead generation. However, you must know how to promote your live videos for them to be successful.
Start by creating eye-catching titles and descriptions. Post them on social media platforms and make sure they’re relevant to your target audience.
Promote Your Streams in Advance
Whether you are selling a physical product or collecting emails for your mailing list, it is crucial to promote your stream ahead of time. However, how much you invest in promoting your live video will vary depending on your goals.
When it comes to promoting your streams, quality is more important than quantity. If your stream doesn’t offer something new or unique, it will not attract a lot of viewers.
Try to use a variety of social media platforms, including YouTube and Facebook, to promote your broadcasts. Share a teaser video or a compelling description on each platform to increase the chances of your audience tuning in. You can also create and share behind-the-scenes videos with your existing audiences to boost engagement. You can even add these videos as featured videos on your channels and pages.
Go Live on Multiple Platforms
Stream on multiple platforms to reach your audience where they are. Live videos are the perfect medium to foster community building and engagement, so make sure to reply to comments as often as possible. Additionally, use branded elements like overlays, banners, and lower-thirds to deliver information and promote your brand.
You can also ask viewers questions before you go live to boost the interest in your video. Moreover, you can include teaser videos on your social media channels and Facebook and Instagram Stories to promote the broadcast, browse around this website.
Another way to increase your views is by offering rewards to your live stream viewers. These can be anything from exclusive downloads to giveaways. Lastly, don’t forget to ask viewers to share your live video after it ends.
Add Annotations
Annotations are an essential tool for increasing viewer engagement and promoting your streams. They allow viewers to interact with videos by adding comments or linking them to other content or websites. They can also be used to reintroduce your brand, provide a link to subscribe or share the video, and display the date and time of your stream.
There are a few different types of annotations: Notes, Speech Bubbles and Titles. Notes are text overlays that can be adjusted to take up a maximum of 30% of the screen. Speech Bubbles are pop-ups that contain text and can be pointed at any direction. Titles are text overlays that can be adjusted for font size and color.
All of these are great tools to help increase viewer engagement and promote your live streams, but it’s important to remember that video annotations need to be timed correctly. If they aren’t, they will disrupt the viewing experience and distract from your message.
Create Compelling Titles & Descriptions
A strong title can make the difference between someone clicking on your video or skipping over it. Avoid titles that aren’t descriptive enough or that contain keywords that don’t relate to your content.
Use numbers in your stream titles, as they stick out and are easy to read. They also help you compete with other streams by showing how many viewers you have in comparison to theirs.
Include any goals you have for your stream in your title, such as subscriber targets or how far you want to get in a game. Including terms specific to your game will also help viewers find your stream when browsing. Also, use emotes in your title to add a personal touch and to take up less space.
Go Live at the Right Time
When it comes to live streaming, timing is crucial. Try to go live at a time when your audience will be most engaged.
Start by understanding your audience’s daily schedule. For example, if you’re hosting a course on digital marketing, your audience will likely work from 9am to 5pm, commute during that time, and may have lunch or dinner at different times.
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Once you have a grasp on your audience’s availability, you can begin promoting your live streams. For instance, you can share teasers with an attractive thumbnail and a catchy description on various platforms and channels. You can also use chatbots like Manychat to reach out to interested viewers and encourage them to tune in. This will help increase the number of views you get.